First off, HI.
It was obvious for me to this kind of design when I received the product sample from the design team. It was kind of a long shot, but I did it anyway.
I came up with this idea and went on from it
I prepared total of 3 completely different designs of the package. gradually being main-streamed. I designed new hang tags for each packages, new icon designs and "Easy Leash Access" hang tag from the back side (pics to be updated) to let the customers acknowledge the feature.
It was a really fun project, they all loved the concepts of the packages. We discussed and came up to a single concept design for a big meeting with buyers. This is the finalized design and concept for our Puppy product for new season!